Robert Roe Blog # 2

Happy Fall, fellow interns!

Fall marks my absolute favorite season not only for McMinnville but for fashion! Robert Roe is stocked with gorgeous, cozy fall sweaters and fabulous colored denim - some of my favorite pieces for the season! Yesterday I got the opportunity to help create Robert Roe's very first look book which is essentially an online catalog of pulled fall looks. I asked one of my sorority sisters to join me as a model for these looks. I absolutely adored getting the chance to wear some of my favorite Robert Roe looks for the look book. It was definitely a new experience for me; trying to figure out the best way to 'model' the outfits for customers! My boss Naseem pulled many of the looks but allowed me to help style myself and the other model, Sarah. The pictures and looks came together great, and once we done with the shoot I edited all of the pictures and uploaded them to our company Instagram. I find that Instagram is more 'to the point' versus Facebook. It allows users to simply upload a single picture as opposed to an entire album that often gets overwhelming for viewers. I am proud of the way the look book came out, and I hope everyone loves it as much as I do! We are hoping that by advertising and styling these pieces it will inspire customers to come shop with us. Often with fashion it can be difficult for people to see certain items such as a pair of jeans or a blazer and imagine how to make an outfit out of that. We are hoping that the look book takes away that worry! We paired together plenty of great looks for fall that will inspire customers! It was a unique hands on opportunity which is one of the main reasons I love my time at Robert Roe.

My boss allows me to have plenty of input for the store. She encourages me to research new and upcoming designers, unique brands, and fabulous looks that I think would fit our image for Robert Roe.  Despite my past experience in retail Naseem allowing me more freedom to make choices for Robert Roe is a new thing for me that I love and look forward to exploring further. I really feel like I am part of Robert Roe's future, and that is a cool feeling. I can't wait to see

Want to check out our look book for fall? Please do! Follow Robert Roe on Instagram @ robertroe